Top of the line Simmons Bedding Company announced that their 3rd quarter earnings hit new highs with an overall 21 percent increase in sales over a year ago.

Charlie Eitel, the company CEO and Chairman said that they were extremely pleased with their performance which has been largely a result of slimming down the manufacturing and improving marketing approaches.

Simmons now offers a new line of luxury bedding called Beautyrest Black (TM) and is thrilled at how the sales of this bed linen has been even higher than expected.

Mr Eitel feels that Simmons is now in a better position than ever to achieve future growth in North America.

Simmons also appointed a new President, Gary S. Matthews, to head both the Simmons Company and its subsidiary Simmons Bedding Company. Mr Eitel notes that Gary was chosen because of his excellent 25 year track record of building and marketing brands and product lines in a variety of different industries… and adds that Gary will play a very large part in the company’s long term growth vision.

Mr. Matthews, the newly appointed President of Simmons Bedding Company, comes most recently from Sleep Innovations, Inc., a large manufacturer of foam bedding and sleep accessories.

Simmons webcast its 2006 earnings results on Monday November 13- 2006, and will have it there for replay through November 27-2006. See http://www.simmons.com for further information